Tik Tok is a social media platform that allows for users to both share and create content in a meaningly and engaging way. What ultimately leads to the success of your Tik Tok is being able to engage best with your audience.
Due to the time constraints on the platforms, creators must create content that draws their audience immediately, by using the fun audio tracks that Tik Tok provides gives creators the framework to build from. From there creators are able to create any content they see fit, whether this is educational, political, comedy, etc.
Utilizing the hastags also allows for your content to appear to your target audience, if this is a professional Tik Tok in your relevant field, its best to use hashtags that are used most by other creators in your field.
Most importantly, have fun! Future employers or other professionals will engage with material that best translates information in a fun way!